Consequently, I never went online and fulfilled my winning bid.

Only when I received my credit card statement in the mail did I realize that I had been charged for a service not rendered.

I accepted full responsibility, it was an honest mistake born out of being a novice to the Priceline model.  I went all the way to top management of Priceline asking for their consideration to at least offer some type of credit on a future Priceline bid in hopes I could recoup some service for my $200.

They told me in very short and terse terms to take a hike.  It was my mistake and it was my problem.  I have never used Priceline since and never will even though I spend thousands of dollars on travel-related services.

I accept I made a mistake, but their customer relations is the worst on the planet.  It's unimaginable that any company attempting to display even the slightest belief in ethics would take money from a customer without at least offering something of value in return.

Please NoMoPriceline.